Blog 08: Blogging is dead 2 - or at least it's harder now

Pete Cashmore, founder and CEO of Mashable, is at the Blog 08 Conference in Amsterdam. In the keynote address he picks up where Rory Cellan-Jones left off the other day:

"Q&A: Apparently blogging is dead, it’s all about microblogging. Blogging is hard now. How do you compete with blogs created by established media empires who create blogs? Find a niche. What’s the future of blogs? According to Pete it is about how do you aggregate the dispersed conversation that’s on FriendFeed and Twitter, or do you want to completely distribute content as a brand?"

For more see Anne Helmond's blog.