Docu-web journalism

This is a 20 minute film called the Story of Stuff by Annie Leonard. In the film, she says the world's current production process is fabricated by a consumption society and ultimately unsustainable.

It's based on extensive research and uses the story-telling tools of the Web. Should we be seeing more of this kind of thing from 'mainstream media' organisations?

At the moment, I can't see how they'd do it but it's a thought.