And in an interesting blog post announcing the arrival of the blogging platform-cum-"Internet Newspaper" on this side of the pond, Arianna Huffington - the Post's founder - has me slightly baffled.
For a while she extols the virtue of the Huffington Post's commitment to real-time, all-consuming and interactive coverage:
"At the core of everything we do are engagement, connection ("social"), and a commitment to real-time coverage"And warming to her theme...
"Our goal is to give our readers a one-stop shop for all the information they need to know...All delivered in real time, on every platform (don't forget to download our smartphone and tablet apps!), and using every possible medium."She also expects that the Huffington Post's "readers" will want to be fully involved in a "social" news experience...
"And we make it easy for you to be able to not only consume what we are offering, but also become an integral part of the stories we are telling by sharing them, liking them, commenting on them, tweeting them, or posting them on Facebook."OK, so the news never stops and we're all contributing to it and interacting with it and engaging with it in real time using "every possible medium". The Huffington Post will be successful and make you happy because of its commitment to real-time, interactive, 24/7 coverage.
But apparently the Huffington Post's lifestyle coverage will totally contradict all that. It's committed to "redefining success and happiness":
"The prevailing culture tells us that nothing succeeds like excess, that working 80 hours a week is better than working 70, that being plugged in 24/7 is expected, and that sleeping less and multi-tasking more are an express elevator to the top. Our coverage will beg to differ."Er, really?
The only way I can see how this particular circle can be squared is if the Post simply left the lifestyle section blank so we can, as Huffington suggests, "unplug", "recharge" and catch up on some sleep...
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