The BBC is developing a tool to monitor conversations around their programmes on the web which will be used to link back to blog posts and web pages from their website.
'BBC Buzz' was first spotted by the 'On An Overgrown Path' blog. Roo Reynolds, the BBC's Social Media Executive for Vision, left a comment on the blog describing how the tool worked.
He said the aim of BBC Buzz was to show "where the 'buzz' is around our programmes", and help "people find relevant and interesting blog posts about that programme." Links to blog posts about a programme are displayed on pages like this one:
The BBC Buzz about page explains that all links are moderated before they appear on the BBC website.
The BBC has been exploring how to reflect conversations around its content on the web for some time. The Internet blog, for example, uses a delicious feed to provide links to pages that are talking about the BBC.
BBC Buzz has been built on the back of a prototype called Shownar. It is in the final stages of development and is due to be officially launched in the next few weeks.
I'm writing about BBC Newsnight and came across an interesting comment on Newsnight's programme blog from 2007.
It was written in response to a post by the Newsnight web team asking blog readers what they wanted to see covered on the TV programme - part of an "experiment in audience participation" by former editor Peter Barron.
It demonstrates that soliciting involvement in the editorial process is not everybody's cup of tea:
"Please stop doing this. You are the news experts; we expect you to make decisions on what is important based on your wider knowledge of current affairs.
"I don't want my news to be interactive; I want it to be accurate, considered, balanced, and give me an indication of the important issues affecting the world today. I don't want news that simply panders to the agenda of those who shout loudest. I don't have time to keep up with everything and make decisions about what is and is not important; that's your job!
"Your current approach smacks of lack of confidence in your own knowledge and judgement. That will taint my opinion of your ability to deliver the quality of news reporting that I expect."
"I wrote a blog because a very clever guy who works behind the scenes, a guy called Giles Wilson at the BBC, came up with the idea that I should. I didn't even know what a blog was when he asked me. I mean this is a long time ago. This is almost a decade ago that I first started writing before I left the BBC to go to ITN.
"And at the time, really, I don't think there were political blogs at that stage. So I started writing a blog very early because some inspired individual behind the scenes at the BBC came up with the idea.
"And for me, I loved it because there were things that you could write that you simply don't get the voice to do on a tight news bulletin. I liked the interactivity of it. I liked the fact that you could be provisional in your judgements. It was a rolling process.
"Now it's completely different - there are lots of political blogs. There are people who can be faster than me on air because they don't do the other jobs that I do. There are people who do it full time which I can't possibly do. So I've had to reconsider what the role of the blog is. And in a sense it seems to me that any blog has got to be your voice.
How do you react to the comments?
"I've found the comments to be the biggest problem with the blog because while initially I liked the interactivity, what I've discovered is that a huge percentage of comments on my blog are frankly just abusive, either abusive of me, or abusive of each other or abusive of politicians. And I haven't yet found a way to cut through that and to get the sort of dialogue that I would really like.
"So I'm going to be honest with you and I've said this before and I've upset some people. I don't read the comments anything like as much as I used to because there is too much static white noise in them and not enough pure feedback. But if we could find a way of having a more thoughtful, less abusive debate via blogs I think that would be a good thing."
Just trawling the BBC's blog offering over the last few weeks and came across this question to the editor of the BBC website in the light of the latest redesign:
"Why don't you have a single list of the main News blogs linked from the front page?"
In the answer, Steve Herrmann notes that there is now an 'Expert Views' section on some of the BBC's webpages where you will find links to the BBC's bloggers:
"We do not currently have a single destination page aggregating all our News blogs, but we link to blogs individually on relevant section indexes around the site, also on related stories and on the front page, depending on the news agenda.
"All the blogs are also linked to from the right hand navigation within any individual blog post. There is now a new section on many of the main indexes called "Expert Views" which does provide a home for blogs in the respective subject areas. For these reasons we do not currently have a permanent link to all of them on the front page."
The terminology further reinforces the idea that while BBC journalists may not express personal views they are allowed to offer expert views - i.e. those that are "rooted in evidence".
In the editorial guidelines these are described as "professional judgements" rather than "personal views".
Though, as I've pondered before, the difference might sometimes be a fine one.
In lieu of something more useful as I'm trying to finish off Chapter Two (but eighth chapter out of ten) I offer you the following snippet.
Despite no affiliation to the Geography Department at King's College, London whatsoever, I seem to have recently ended up on their mailing list which includes exciting opportunities to attend all sorts of interesting conferences.
Earlier today I received one such missive inviting me to attend the EastBordNet Conference on 'Remaking Borders'.
I'm fairly, nay, very ignorant about borders so I was delighted to learn that "borders are never what they used to be". Which perhaps goes some way to explaining my ignorance.
I also learnt that "a question here is whether this incessant shifting of borders is a characteristic of borders as such (what could be called the ‘border-ness’ of borders)".
For sure.
Back to Chapter Two, then...wondering if I qualify to be an academic.
The BBC is thinking about overhauling its comment system to allow users to comment beneath news stories.
Speaking at the News Rewired conference last Friday, the BBC's Editor of Interactivity, Matthew Eltringham, specifically mentioned the functionality offered by the Daily Mail website.
Which is interesting because much (in this case, rather dark) fun has been poked at the results of the Mail's occasionally erratic moderation procedure on news stories and the comments themselves.
Eltringham said the BBC was also considering highlighting the best comments by a process of editorial picks. But he said there are questions about how these would be chosen and by whom.
The move would be a departure for the BBC which currently siphons off audience comments on the news: on other webpages such as the Have Your Say section of the website; on correspondent or programme blogs; or within specific 'Points of View' web stories.
While the ability to comment 'below the line' would enable debate to gather around individual news stories, Eltringham was aware that it would undoubtedly raise other editorial questions.
He was discussing comments in the context of the future direction of the BBC's Have Your Say webpages. Earlier in 2010, Have Your Say was moved to a blog format and he described the pages as being in a "transitional phase".
Rather like the Mail's commenters, Have Your Say contributors have also caused much ironic amusement/exasperation (delete as appropriate).
Eltringham said the BBC was also beginning to work a little bit harder to engage with the audience on non-BBC platforms such as Twitter and Facebook.
He said the Corporation was only moderating comments on these sites with a "light touch" because web-users would expect more robust opinion to be available away from the bbc.co.uk domain.
"...a magnificent case study of the tensions between continuity and change in journalism" -- Donald Matheson, University of Canterbury, New Zealand
"This book offers a rare insight into the processes of negotiation within a globally renowned news organisation as it seeks to rethink editorial roles and rules for a networked society." -- Alfred Hermida, University of British Columbia, Canada
This project was based on my research for a PhD at the War Studies Department, King's College, London. The thesis considered the impact of blogging and 'new' media on the BBC's coverage of war and terrorism. The BBC College of Journalism helped facilitate the research.
